At the time of writing, we are just coming to the end of cyber week. The ad industry is recovering from frantic black Friday activation and looking to Q4. That being said we all know some advertising practitioners are still dealing with headaches of last minute Q4 tactical objectives, unspent EOY budgets and, perhaps, most importantly finding the right, high quality media media to meet client needs.
Historically digital channels (AVOD, social, display etc.) have dominated the end of year rush. Although provenly effective as stand alone activations there is no longer doubt that these pure digital channels focused on short-term sales work best when combined with brand advertising on channels such as TV and OOH delivering not only on short term objectives but also delivering long term brand health.
Recent technological developments in the world of programmatic now means that these brand channels are easily added in the Q4 rush with speed of activation being one of the core benefits to programmatic activation. If you are one of the advertising practitioners looking for quality media in Q4 then see my top three tips for accessing brand safe, high impact, trusted pDOOH.
1) Speak to media owners who will be able to advise on what are the best strategies for achieving your objectives in the busy Q4 marketplace. If you don't know who to talk to then contact us and we can point you in the right direction.
2) Creative can be a challenge with OOH but, with a static 1080 x 1920 creative you can access almost 80% of UK DOOH impressions so focus on this format first.
3) It’s not too late, today tomorrow of even in two weeks time. If you have creative ready to go you can be live nationally across a variety of environments (Rail, Roadside, Airports, Malls, Supermarkets and more) in just a few hours thanks to the benefits of pDOOH.
And finally, we at PPSC wish you and yours a wonderful festive period!
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